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Attract What You Want
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We’d like to offer a couple of suggestions to help you create an effective marketing effort.
Get clear about your intent. We call this your plan of attraction. You probably don’t want just anybody to respond to your ad. Who is your ideal client? Do you expect them to be committed to improving their life? Do they have the financial ability to pursue your product or service? What limitations have you placed on the amount of response you are prepared to handle? What specific products and/or services that you offer do you most want to find clients for? You may want to work with your intent in your meditation or spiritual practice.
Budget for repetition. It’s common knowledge — and common sense — that the advertisers who get the best results are those who advertise consistently. Regular advertising lets our readers get to know you over time as someone who is established and successful. The same amount of money, whatever your budget, is much more wisely spent running a smaller ad every month than on running a larger one only once or twice. Because you should get the best results using the strategy of repetition, we offer increasingly substantial discounts for advertising over periods of three, six, or twelve months.
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