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TECHNICAL INFORMATION
Choose one or more of our advertising formats. We offer four advertising formats: Preferred Position Display, General Display, Professional Services Directory and Display Classified. Each offers different advantages.
Preferred Position Display advertising ensures placement within specific areas of the magazine — such as the Back Cover, Inside Front Cover and specific sections. Your ad will connect with regular readers who, with each issue, become more familiar with your message. Preferred Position Display advertisements are available in full color to generate additional interest and more vividly present photos and graphics.
General Display advertisements offer readers details and provide you with opportunity for plenty of graphic appeal.
Cross Marketing: Many advertisers cross-market within the magazine by using more than one type of advertisement to build recognition and to make the most of the unique advantages each format offers. One strategy is to place an Display Classified and/or a Professional Services Directory advertisement in addition to a Preferred Position Display or General Display advertisement.
Professional Services Directory allows you to tell your story at price that is very attractive to your budget.
Display Classifieds is our most affordable way to advertise and there are several different formats from which to choose. Click here to learn about them. Find out more here.
Both the Professional Services Directory and Display Classifieds allow placement of advertisements in one or more categories. When readers need your product or service, they look for you in the category or categories that interest them. Our readers are drawn to you, knowing the advertising section offers them the choices they are seeking. Your advertisement can be easily located by category. You may want to think of this as similar to a phone directory advertising, but with the added flexibility to update your ad copy throughout the year. Because your prospective client is already looking for you, your ad should distinguish your product or service from the other ads within your classification. This is an opportunity for you to describe what makes you unique among others providing similar services or products.
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